BUILDING A SUSTAINABLE TOURISM BRAND FOR CON DAO

Con Dao is an offshore island of Ba Ria - Vung Tau province, endowed with rich natural and cultural assets. Over the years, by leveraging its strengths and affirming its position as a National Tourism Site, Con Dao has offered visitors a wide range of tourism products and experiences - from cultural, historical, and spiritual tourism to ecological and leisure tourism - attracting hundreds of thousands of visitors annually.

However, amidst emerging development opportunities and increasing challenges, Con Dao requires a strategic marketing and branding approach that harmonizes economic growth, tourism development, and the preservation of nature, culture and history.

In 2025, Center for Nature Conservation and Development (CCD), in collaboration with Center for Culture, Information, Sports and Tourism of Con Dao District, developed a Marketing and Tourism Branding Strategy for Con Dao through 2030, with a vision to 2040. The strategy aims to elevate Con Dao’s tourism to international standards and enhance its competitiveness, particularly in the field of nature- and culture-based tourism integrated with the promotion of historical values. The strategy has been officially approved for implementation by the People’s Committee of Con Dao District.

Throughout the development of the strategy, CCD emphasized collaborative tourism development with businesses; national and international organizations focused on nature conservation, education, and other research; and opinion leaders. The strategy engages these stakeholders in a collective effort to position Con Dao as a symbol of green and sustainable tourism, where local economic development is harmoniously aligned with the conservation of nature and cultural heritage.